“Petrichor”, Exhibition by Ioan de Moisa, review by Daniela Domuta, Ita

From the 18th to the 26th of May

 

 When was the last time you saw artwork brought to life in Bali or Togo right in your city?

 Ioan de Moisa created a series inspired by the culture and jungle of the cities where he lived, Bali, Indonesia, and Togo, Africa. This series and the classic Transylvanian one create his last solo show curated by Horatiu Lipod.

The exhibition “Petrichor” by Ioan de Moisa  takes place at Cosmic House cultural laboratory from the 18th to the 26th of May.

 

The artist graduated from our university, Universitatea de Arte si Design Cluj-Napoca, and University Ecole Régionale des Beaux-Arts de Rennes and was a member of Fabrica de Pensule (The Brush Factory). The artist with origins in Satu-Mare used to be known for his success with the Caricatures Corner company. 

 

 

 Ioan de Moisa is extending the authentic Cluj-School style, melancholic and canonical, with the new halophilic attitude. In parallel with the type of image that could be born from realism or abstractionism, Ioan de Moisa is trying to reborn a chromatic tension with gestural broad strokes.

 

The exhibition represents a green bonding between Transylvanian hills and

the luxurious vegetation of the south of Bali or Togo. All the views created come from memories where the distinction between background and figure is almost lost. The Anxious filled artworks have notes of horror vacui, as Horatiu Lipod confesses.

The two types of artwork, the cold-looking, and the exotic ones, are visually organized. One of the most adored spaces was the 2nd-floor sandy room, filled with warm energy. 

Concluding, the exhibition was one I had been waiting for and raised up to my expectations engaging visitors with quality time. 

 

THE SHARE, TAG OR DYE AGAIN, by MARIA COSTIN ITA ANUL II LICENȚĂ

  

 “The Share, Tag or Dye Again” exhibition is a fascinating and engaging experience that everyone should discover. Hosted in the Camera Gallery in Cluj-Napoca, this group exhibition brings to the forefront social media's importance in visibility, promotion, and growth as an artist, especially for the lesser known. 

Share, Tag or Dye Again is the second iteration of the Share, Tag or Dye program run by Asociația Fotografică Allkimik, an art collective from Bucharest, with an emphasis on analog. alternative and experimental photography, in co-production with Marginal, a Romanian NGO with an emphasis on art and science/technology. Share, Tag or Dye Again is financed by the Administration of the National Cultural Fund - AFCN, and developed in loving partnership with Alternative Photography, the Romanian National Textile and Leather Research and Development Institute, Experimental Photo Festival 2023, Camera, Lapsus, Borderline Art Space and gallery 2/3. Special thanks to Tied to Light, Digital: Canvas, Developing Art Association, and maGma.    

One of the remarkable aspects of this exhibition is how it explores and highlights how social media can be a powerful tool for supporting and promoting emerging artists. Each work on display is accompanied by a unique story and engaging social media presence so that the audience can better understand the context and inspiration behind the creations.

The curators of this exhibition have managed to bring together an impressive variety of talented artists, each with their own perspective on the role of social media in the contemporary art world. Each work conveys a powerful and personal message, from vibrant paintings to interactive installations and innovative collages. 

 What makes this exhibition truly special is its ability to encourage public interaction with the artists and the works on display. Through hashtags and invitations to share and tag on social media, the exhibition becomes an interactive and community event. In this way, visitors can actively contribute to the promotion of the artists by sharing their experiences and expanding the visibility of the exhibition on online platforms.

It is rewarding to see how the Share, Tag, or Dye Again exhibition combines art and technology to create a modern and accessible experience for the general public. This exhibition highlights the importance of supporting emerging artists and giving them a platform to promote their work, and social media is a valuable tool in this direction. 

 Share, Tag, or Dye Again exhibition, both for its aesthetic appeal and the impact it has on passers-by on the street due to its atypical space. The relationship between the blue hues of the location and the white canvases and the blue-printed works create a visual harmony and unique atmosphere. The wind whistling in from the street and making the canvases flutter as if flying adds a fascinating and interactive dimension to the experience. This movement of the canvases under the influence of the wind accentuates the feeling of freedom and evokes a connection with the elements of nature. By associating with the image of the sea and the relaxing atmosphere of the beach, the whole chromatic ensemble and the dynamics of the canvases transport you to a special world and allow you to connect to emotions and memories.

 The exhibition succeeds in attracting passers-by's attention and creating a unique, captivating, and enchanting sensory experience. It is an eloquent example of how art can permeate public spaces and bring joy and inspiration into people's lives.

It is wonderful that the exhibition made such a strong impression on you and that you were captivated by its beauty and atmosphere. I hope you continue to enjoy discovering other exhibitions and works of art that inspire and delight you.

 

 The way the canvases were displayed in the exhibition was innovative and exciting. The ability to walk among the canvases and see all of the selected artists' work provides an interactive and intimate experience, allowing you to connect more deeply with each work and notice the details and messages conveyed.

The use of the cyanotype technique for printing cotton canvases adds an extra element of originality and diversity to the exhibition. Cyanotype is an alternative photographic technique that uses a mixture of light-sensitive chemicals to create intense blue images on surfaces. Although commonly associated with photography, it is exciting to use in textiles to create unique and innovative work.

 This unconventional approach means that the exhibition not only brings the artists' work to the fore but also highlights the creative and experimental ways in which different techniques and materials can be used in art. 

 I appreciate the efforts of the curators and artists to bring together a variety of techniques and approaches in this group exhibition. It is a testament to the diversity and innovation in the contemporary art world and allows the public to explore and appreciate new artistic trends and expressions.

 The use of posts from social media platforms such as Instagram and Facebook in the exhibition adds a fascinating and relevant element. Being able to see the likes and comments on the posts brings a touch of reality and authenticity to the audience's interaction with the artwork. This provides an interesting insight into how social media can influence and interact with artists and their works and how these interactions can affect the perception and value of the works. 

 This approach gives audiences the opportunity to connect more deeply with the artists and their work, allowing them to see not only the visual aspect of the work but also the reactions and interactions online. This can add a touch of authenticity and dialogue between artists and the audience and can contribute to a better understanding of the context and impact of the works on display.

CE NE-A ÎNGHIȚIT PĂMÂNTUL, by Boroș Iuliana Istoria și Teoria Artei An II

MARIA BRÎNEȚ 

Expo Maraton, an emblematic event of Cluj, that takes 

place annually comes again this year with a series of 

artistic projects that should not be missed. Casa Matei 

Gallery, the place where this event happens every time, is 

hosting the 11th edition of Expo Maraton between the 2nd and 

26th May. As we all know, the series of exhibitions 

included in this event are taking place every Tuesday and 

Thursday of the week, from 7 pm. So far, this edition 

seems to be full of good art exhibitions, but one of them 

remained imprinted in my mind, mainly because of the 

originality and the personal touch that were so clear to 

see. I guess the visitors to this edition know who I am 

referring to. I am talking about the project of the artist 

Maria Brîneț, who made on 9th May, the day she exhibited, 

a great show. ”Ce ne-a înghițit pământul”, her project of 

this edition amazed the public with the attention paid to 

each element in the exhibition, elements that contributed 

to the unification of space. Her sculptural works made 

with great details, have become more than simple objects 

related to a theme, they have been transposed into the 

exhibition environment, also very carefully arranged, as 

tools for a collective exercise of meditation on certain 

aspects of childhood. 

Maria Brîneț is currently a first-year student at a master's degree in sculpture at the University of
Art and Design in Cluj-Napoca. As a young artist, who still likes to explore new themes and mediums of creation,
she has not defined a particular style yet, nor does she come up with the same recurring themes, but both her
works and concepts always surprise in the most pleasant way possible.

The exhibition project investigated how memory 

distorts the physical property of objects and provides the framework for the rediscovery of objects that embody

preciousness for their owners. The original nature of the objects was reconstructed by the people who owned them,

who were invited to draw the memory of the lost object in the exhibition catalog. What made Maria's project

interesting was the fact that she brought the art object to the stage of a common element, an element that wants

to be put in service of the idea she proposed. In this case, her sculptures were hidden in the soil and put on the

ground, which was specially brought to the gallery for her concept. At the exhibition entrance, the visitors were

told to take some gloves and start digging for the artwork. At that point, the space started to feel timeless;

the sounds of people talking about their childhood memories as they discovered Maria’s objects and the light

that made the soil shine were things that made the difference. Once they found the objects, visitors were invited

to place them in the mailboxes they belonged to. That space managed to become without boundaries, mainly

because of the universality that was felt once people discovered that most of them had those objects as kids.

Also, like no one else, Maria was capable of inducing a feeling of identification towards her works, creating

a state of comfort and a place where communication was free. 

But what made that connection between people so strong in this case and not in other exhibitions? 

The connection felt there was maintained, like nowhere else, through the dynamic of the space. From the collective digging to the conversations that started naturally based on the previous action to the identification process of the works with their place, all of that made the people more connected than ever. 

The works were not very rich in color, most of them wearing the material's color, in this case, bronze.

Maria chose to show her objects only some patches of color, especially in the detailed areas, which was not a bad

idea because the digging process was much easier and more fascinating. Founding in the soil those small gold

pieces of art, with a great impact on our memories, and then talking, laughing, and smiling with them in our

hands showed Maria that her art and her environment had by far exceeded the expectations of all visitors.

The diversity of sculptural objects that capture the elements of childhood life, such as different toys or accessories

from her own memories, are unified in a reinterpreted space, a mailbox. Their placement in each box, next to

their description made by the artist, conveyed in a way the idea of finding some past objects or memories, which,

despite their psychic presence or absence, remain as dear and orderly in our minds. That mailbox meant, in this

case, the place dedicated to those objects-memories where they can live forever. 

The title of the exhibition,” Ce ne-a înghițit pământul”, is also very suggestive, both for the concept she chose

and for the appearance of the compositional space itself. The idea that the ground has been taken away from us

some memories should make us people think of the eternalization of our memories, despite the disappearance of

some physical things to which we relate some feelings. Digging myself into the exhibition, I found a bunny that

Maria made, and then I remembered certain toys I had in my childhood, moments when the feelings I had for those

toys rushed over me. Then, seeing myself going to the mailbox meant a process of eternalization of my own

feelings for them. I am sure that her project produced much more feelings and experiences than she had intended,

which is to be appreciated by an artist.

Ce ne-a înghițit pământul was such a comprehensive and authentic exhibition that, without a doubt, touched

the public both in a psycho-emotional and physical way. Being a truly participatory experience, Maria Brîneț's project took us into a timeless universe, where her talent of using usual tools such as light, soil, and wood highlighted the artistic power valued to the maximum. I am convinced that Maria's projects will become more

and more interesting, and I anticipate and hope that the next exhibition in this genre will be materialized as soon as possible, mainly because it is a special experience with art that no one should miss.