THE SHARE, TAG OR DYE AGAIN, by MARIA COSTIN ITA ANUL II LICENȚĂ

  

 “The Share, Tag or Dye Again” exhibition is a fascinating and engaging experience that everyone should discover. Hosted in the Camera Gallery in Cluj-Napoca, this group exhibition brings to the forefront social media's importance in visibility, promotion, and growth as an artist, especially for the lesser known. 

Share, Tag or Dye Again is the second iteration of the Share, Tag or Dye program run by Asociația Fotografică Allkimik, an art collective from Bucharest, with an emphasis on analog. alternative and experimental photography, in co-production with Marginal, a Romanian NGO with an emphasis on art and science/technology. Share, Tag or Dye Again is financed by the Administration of the National Cultural Fund - AFCN, and developed in loving partnership with Alternative Photography, the Romanian National Textile and Leather Research and Development Institute, Experimental Photo Festival 2023, Camera, Lapsus, Borderline Art Space and gallery 2/3. Special thanks to Tied to Light, Digital: Canvas, Developing Art Association, and maGma.    

One of the remarkable aspects of this exhibition is how it explores and highlights how social media can be a powerful tool for supporting and promoting emerging artists. Each work on display is accompanied by a unique story and engaging social media presence so that the audience can better understand the context and inspiration behind the creations.

The curators of this exhibition have managed to bring together an impressive variety of talented artists, each with their own perspective on the role of social media in the contemporary art world. Each work conveys a powerful and personal message, from vibrant paintings to interactive installations and innovative collages. 

 What makes this exhibition truly special is its ability to encourage public interaction with the artists and the works on display. Through hashtags and invitations to share and tag on social media, the exhibition becomes an interactive and community event. In this way, visitors can actively contribute to the promotion of the artists by sharing their experiences and expanding the visibility of the exhibition on online platforms.

It is rewarding to see how the Share, Tag, or Dye Again exhibition combines art and technology to create a modern and accessible experience for the general public. This exhibition highlights the importance of supporting emerging artists and giving them a platform to promote their work, and social media is a valuable tool in this direction. 

 Share, Tag, or Dye Again exhibition, both for its aesthetic appeal and the impact it has on passers-by on the street due to its atypical space. The relationship between the blue hues of the location and the white canvases and the blue-printed works create a visual harmony and unique atmosphere. The wind whistling in from the street and making the canvases flutter as if flying adds a fascinating and interactive dimension to the experience. This movement of the canvases under the influence of the wind accentuates the feeling of freedom and evokes a connection with the elements of nature. By associating with the image of the sea and the relaxing atmosphere of the beach, the whole chromatic ensemble and the dynamics of the canvases transport you to a special world and allow you to connect to emotions and memories.

 The exhibition succeeds in attracting passers-by's attention and creating a unique, captivating, and enchanting sensory experience. It is an eloquent example of how art can permeate public spaces and bring joy and inspiration into people's lives.

It is wonderful that the exhibition made such a strong impression on you and that you were captivated by its beauty and atmosphere. I hope you continue to enjoy discovering other exhibitions and works of art that inspire and delight you.

 

 The way the canvases were displayed in the exhibition was innovative and exciting. The ability to walk among the canvases and see all of the selected artists' work provides an interactive and intimate experience, allowing you to connect more deeply with each work and notice the details and messages conveyed.

The use of the cyanotype technique for printing cotton canvases adds an extra element of originality and diversity to the exhibition. Cyanotype is an alternative photographic technique that uses a mixture of light-sensitive chemicals to create intense blue images on surfaces. Although commonly associated with photography, it is exciting to use in textiles to create unique and innovative work.

 This unconventional approach means that the exhibition not only brings the artists' work to the fore but also highlights the creative and experimental ways in which different techniques and materials can be used in art. 

 I appreciate the efforts of the curators and artists to bring together a variety of techniques and approaches in this group exhibition. It is a testament to the diversity and innovation in the contemporary art world and allows the public to explore and appreciate new artistic trends and expressions.

 The use of posts from social media platforms such as Instagram and Facebook in the exhibition adds a fascinating and relevant element. Being able to see the likes and comments on the posts brings a touch of reality and authenticity to the audience's interaction with the artwork. This provides an interesting insight into how social media can influence and interact with artists and their works and how these interactions can affect the perception and value of the works. 

 This approach gives audiences the opportunity to connect more deeply with the artists and their work, allowing them to see not only the visual aspect of the work but also the reactions and interactions online. This can add a touch of authenticity and dialogue between artists and the audience and can contribute to a better understanding of the context and impact of the works on display.